Block printing is at the heart of many PO-EM designs. It's a process rich with tradition, yet full of inherent limitations—boundaries that can be both inspiring and, at times, challenging. While constraints often fuel creativity, they can also make certain design ideas feel just out of reach.
This year, I've been exploring the beauty of simplicity in PO-EM's block prints, challenging myself to work with a single color and a single block. This minimalist approach led to the creation of my new "Seashell" print. A whimsical mix of hand-drawn flowers, seashells, and unexpected little details, it brings a quiet joy to my studio each time I see it.
Bringing "Seashell" to life was a collaborative process. I worked closely with my team in India, fine-tuning the color and pattern to ensure the design felt both effortless and full of character. Block printing is an art that depends on precision, but also allows for the beautiful, organic imperfections of the hand. Finding the right balance between consistency and the charm of the handmade was essential, and together, we achieved something that feels truly special.
In many ways, "Seashell" is a close relative to my earlier "Garden" print (which I still produce, often using an iron dye). Lately, I’ve found real joy in revisiting my archive of drawings and design concepts—building upon past ideas rather than constantly searching for something entirely new. It’s a more sustainable approach to design, one that allows for deeper exploration and often leads to unexpected discoveries.
The "Seashell" print perfectly embodies this philosophy: simplicity, sustainability, and the power of reimagining what already exists. It’s a reminder that sometimes, the best designs aren’t entirely new—they’re just waiting to be seen in a fresh light.
I've included a behind-the-scenes image of the fabric printing process—after printing, the fabric is sun-dried. I love that—no big machines, just the sun. I like to think that each PO-EM piece is infused with sunshine and positive energy.
